Campaigns are increasingly becoming outcomes-driven, especially as audience-first planning becomes the standard and, with the pending deprecation of third-party cookies and the growing number of ad-lite or ad free platforms, there will be fewer opportunities to reach consumers in the future.
This means the future of advertising is one where media and creative are fused together to deliver more relevant experiences for consumers. A powerful and precise addressable strategy, across media and content, will help brands realize more fully the potential and performance of their message and investments.
Through our Addressable Content Practice and Finecast, GroupM Nexus takes clients through the full addressable advertising funnel, from content creation to buying. And with the power of Choreograph behind us, we’re able to create and produce omnichannel content that is informed by media, enabled by data, and delivered through technology across channels, platforms and devices.
In today’s landscape, a powerful and precise addressable strategy, across media and content will help brands realize more fully the potential and performance of their message and investments.