Newsroom

GroupM today announced the launch of a bespoke Amazon Ads Excellence Monitor for Amazon Ads, designed and co-engineered by teams at GroupM Nexus Commerce and Amazon Ads. The new monitoring system incorporates collective intelligence from across Amazon Ads and GroupM and leverages a data-validated array of more than 20 custom developed variables to measure and monitor media investment in Amazon Ads.

Beam Suntory and GroupM Join Pilot to Sharpen Their Campaigns on The Trade Desk with Instacart’s Retail Media Data

GroupM today announced a partnership with Google to create and launch a website accessibility workshop that will enhance the accessibility of client websites. Built in collaboration with its agency EssenceMediacom and Google, and successfully piloted with EssenceMediacom client Bayer, the Accessibility workshop utilizes a Google Lighthouse Accessibility score, and aligns with GroupM’s mission to make advertising work better for people and Google’s mission to make information universally accessible. 

Criteo and GroupM today announced the first partnership in Asia Pacific (APAC) to strengthen omnichannel commerce media capabilities for GroupM clients in the region. The partnership brings together product sales data and the proprietary media solutions of GroupM, with privacy-safe commerce audiences and proximity-based insights provided by Criteo. Criteo's insights technology will further enhance media planning, budget allocation and best-in-class activation, enabling new levels of relevance, optimization and conversion for GroupM clients across all channels.  

GroupM today announced a global collaboration with Amazon Ads to introduce creator-led shoppable content to the Amazon advertising suite of services available to its clients. The collaboration gives GroupM clients the ability to amplify creator content within the Amazon DSP and in Amazon Sponsored Brand placements. Developed by The Goat Agency and available exclusively to GroupM clients via Goat, the collaboration enables advertisers to drive commerce outcomes more effectively with audiences on Amazon.com.

Walmart Connect launches academy ad certification that allows advertisers to earn credentials for their retail media expertise, following first-to-market testing by GroupM.

Wavemaker Canada announced today that Nikki Stone has been named Canadian CEO, effective September 26th.

GroupM today announced a partnership between GroupM Motion Entertainment and the global content company A+E Networks to support GroupM’s Diverse Voices Accelerator (DVA), an effort that bolsters diverse creatives in the development, funding, distribution, and marketing of premium content. As the newest partner to GroupM’s DVA, A+E Networks launched The HISTORY Channel’s original documentary “761st Tank Battalion: The Original Black Panthers” last month with a commitment from Domino’s.