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GroupM is launching a unique commerce education curriculum, developed by GroupM’s commerce team, to upskill its 12,000 cross-channel performance experts to be the industry’s largest community of certified commerce experts. GroupM employees will learn commerce strategy and activation best practices directly from industry, retailer, and media platform leaders. The curriculum addresses the need for best-in-class training in an industry that is continually innovating and evolving.

GroupM, WPP’s media investment group, today announced its appointment as global media partner of record to Allianz Group, one of the world’s leading insurers and asset managers that serves more than 122 million customers in over 70 countries.

GroupM today released its end-of-year edition of the company’s “This Year Next Year” advertising forecast, which evaluates global advertising investment for 2023 and anticipates trends in investment for 2024. The report finds that resilient consumer behavior has driven 5.8% global growth in advertising investment for 2023, reaching a $889 billion (excluding spend on U.S. political advertising).

GroupM ha dado hoy un paso definitivo en su estrategia para mejorar su oferta de servicios y capacidades, evolucionando como plataforma de aceleración de negocio y relevancia de sus clientes, a los que continuará ayudando a resolver sus retos de comunicación en un entorno en constante cambio. 

GroupM launches the first and largest global post-cookie technology readiness program, in partnership with Google Chrome. This global initiative brings together GroupM clients to accelerate their understanding of Google Privacy Sandbox APIs and their use in advertising. Participating GroupM clients will get access to the learning program to assess and improve their post-third-party cookie deprecation readiness in a real-life environment, using their own products and audiences.

The new partnership will empower GroupM to better understand client performance and activate future planning against ESG goals

GroupM announces Alexandra Chabanne to lead GroupM France as CEO.

GroupM, branche média de WPP et leader mondial en conseil et investissements publicitaires, annonce la nomination d’Alexandra Chabanne en tant que CEO de GroupM France.